From August the 29th, the US will stop the De Minimis exemption on imported goods from the EU. Previously, US customers did not have to pay tariffs on goods below a total value of $800.
Beginning on August 29th, US customers will incur a 15% tariff charge.
Furthermore, for the first 6 months, orders shipped via mail (anything that is handled by USPS) will face a flat $80 import charge—no matter the value.
Shipments handled by a 3rd party, however (DHL Express, UPS, FedEx…), will be properly charged with 15%.
For this reason, we have deactivated our mail shipping methods for the US. Customers can now only select DHL Express. It’s about 39€, so still affordable.
You will be charged with 15% import duties by DHL upon import, not during checkout.
Update:
Since writing the above, German mail (Deutsche Post / DHL) and many more mail services around the world have stopped shipping goods to the US entirely. DHL express does still work, so the above is still true.
A note about the 15%: Yes, it’s not great to pay more. If it is any comfort, people in the EU have pretty much always had to pay between 15% and 25% of VAT.
So in a way, you at least still don’t have to pay more than EU customers.